CPQ stands for Configure, Price, Quote. Traditional CPQ software is designed to help sales teams to quickly produce accurate quotes. CPQ software is perfect for automating product pricing for customisable products. With ConvertCalculator, you can even put the quote request form directly on your website.
Let's illustrate the value of CPQ with a simple example buying a new car. From the brochure you get a quick feel of the many options available, like engine, color, accessories, model, insurance, and many more. CPQ software can factor in all these options, and provide the customer and your sales rep with accurate quotes on a real-time basis for every single option that is added or deleted over the base price.
CPQ software is crucial for companies that sell products or services that have a variable pricing model. You can quote faster and with more accuracy to win more deals and increase sales.