Visualize your value proposition

Show your return-on-investment or savings and boost engagement

An effective business website clearly explains the company's value proposition. A value proposition describes the benefits customers can expect from your products and services. The value proposition can be broken down into three elements - the products and services, the pain relievers, and the gain creators. Gain creators improve your customers' current status quo. While pain relievers produce savings in terms of time, money or efforts. By quantifying your value proposition you visualize value. This will motivate your prospects to further engage with your website. And ultimately boost conversion.


How can you visualize your value proposition?

Build any type of return or savings form with our DIY builder. Here some examples of what others have build.

Return on Investment Calculator example

Increase your sales by clearly visualizing your value proposition

An online calculator allows you to demonstrate instant returns or savings. This will help you explain how your product solves your customers’ problems or improves their situation. A simple calculator can even sit in your website's hero section. Which is the first thing your prospects see when engaging with your website. By creating transparancy early on, you will boost engagement and drive conversion.

Increase engagement and conversion through interaction

With a ROI or savings calculator on your website, your customers can easily get a good value estimate. This gives your customers full transparency on the potential cost savings or increased returns of your product or service. We've also learned that the conversational tone of the tool, drives engagement. Together, transparency and interactiveness demonstrated to have a positive effect on your conversion rate, leading to more customers.

and more


ConvertCalculator is the Swiss army knife for building ROI and savings calculators. See our product page and get inspired to start building.

Feature packed calculator builder

Create any kind of calculator form your want, with extensive question types, and beautiful layout and design options.

Powerful calculations

If you know how to use Excel or Google Spreadsheets, you can use our calculator form builder.

Accept online payments

Accept online payments directly from a calculator. Perfect for down-payments or converting leads to customers on the spot.

Powerful integrations

Integrate with your favorite CRM or marketing tool through Zapier. We integrate with 1000+ apps.

No coding skills required

You don't have to have technical skills to create and deploy your calculator.

Any platform, anywhere

Set up in minutes on any website or use our standalone landingpage. ConvertCalculator integrates with every platform or CMS. 100% mobile support.

what they say

Currently there are 4,424 live calculators that helped our customers capture 219k+ quotes.

Since 2017 people have been telling us how ConvertCalculator has helped them to capture more orders, faster. Here are a few highlights.

"As for my experience, the online quote builder has been a huge help. It only took about 10 minutes to figure everything out and add to my Squarespace site. I really love how the design adapts to my website. But most importantly, it helped me grow sales!"
Graham Deurance
CEO Lawyer Graham
"Wow! ConvertCalulator has enabled us to take a complex freemium pricing model and make it super-easy for our prospects to understand. I was able to build, install and customise the tool, without any dev assistance. Joris' online quoting tool has saved me tens of hours already!"
Matthew Jones
Marketing Manager Evaluagent

Ready to show your value proposition?

Create your free ROI or savings form today.

frequently asked questions

How can I visualize my value proposition?

By creating a simple ROI or savings calculator, you can visualise your value proposition. Not all businesses sell one-size-fits-all products or services. An interactive calculator can make your value proposition transparant and show instant value.

How does my value proposition correlate to problem I solve?

Successful businesses solve a problem worth solving. Problems worth solving fulfill several criteria. For one, your customers need to experience a clear pain point. This way they clearly recognize and acknowledge the problem. Sometimes the pain is measurable in terms of ROI or winning sales that could not be won before. Current solutions are not solving their problem. So they are actively looking for a solution. And since they are looking for a solution, there is also budget available. Your value proposition is the opposite of your customer's problem. It descibes how you solve the pain. And what benefits they receive in return.

What is return on investment (ROI)?

Return on investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. It is as useful in evaluating the return from a stand-alone investment as it is in comparing returns from several investments. The ROI explains how much value your product or service creates.